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Archive for: October 2016

31st October 2016

When is a white paper not a white paper?

Marketers do love to come up with fancy names for mundane stuff — and sometimes it annoys the hell out of me. Let me explain.

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Sanjay Dove Profile Image
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Sanjay Dove
14th October 2016

Brand credibility: why it’s important and the role of PR

As a business development director for a tech PR agency, I’m often told by prospective clients that one of the main objectives they have is

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Paula Fifield Profile Image
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Paula Fifield
10th October 2016

Why texuality is so important to LGBT

Unfortunately, people in real life don’t have a massive sign on their heads telling any potential mates which way their sexuality tends to bend and,

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admin Profile Image
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admin
5th October 2016

Wildfire launches new labs initiative to ‘prove’ the value of PR

Wildfire launches new labs initiative to ‘prove’ the value of PR Is PR an art or a science? Wildfire has launched its own lab —

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admin Profile Image
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admin