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Archive for: April 2017

26th April 2017

Forget Brexit. European PR network collaboration is alive and well

With Brexit and European elections dominating the news agenda, it was an interesting time for the Wildfire team to bring together some of our key

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Louise Palmer Profile Image
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Louise Palmer
25th April 2017

The press release – dead or just resting?

Wildfire labs experiment puts the ‘death’ of the press release under the microscope 98% of press release coverage mentions key message from the release 82%

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admin Profile Image
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admin
24th April 2017

A brief history of the death of the press release

Ok, I know, I know. Not another blog about the death of the press release. Even if the press release isn’t dead, the debate about

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Ben Smith Profile Image
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Ben Smith
24th April 2017

Experiment 2: Is the press release dead?

Have press releases gone to meet their maker, or are they alive and kicking? Or is it both – Schrödinger’s press release, if you will?

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Ben Smith Profile Image
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Ben Smith