EML Wildfire has created a strong campaign for Nutz combining creativity with a hard-working press office. The initial focus will be on maximising online visibility and comprehensive product reviews to secure distribution and sales, before generating mass consumer awareness in 2014.
Aiming to ‘bring listening to music back to what it should be – fashionable, affordable and enjoyable’, EML Wildfire will be working with the team at Nutz to launch its range of over-ear and in-ear products. A rigorous product reviews programme, will be used to target specific, audience groups across the media spectrum from tech to lifestyle publications.
EML Wildfire has also been tasked with building the Nutz credentials within the music industry. After making waves by establishing a crucial platform for supporting unsigned talent, the agency focus will be on capitalising on this success to increase awareness among music hopefuls while also demonstrating unique retail opportunities.
Gavin James, CEO, commented: “From the very first conversations we had with the EML Wildfire team, their enthusiasm for the brand and consumer technology experience shone through. We’ve had a lot of celebrity interest in the product already, but what we really need are sales, and EML Wildfire clearly demonstrated the ability to blend creativity with traditional PR tactics that will positively influence consumer buying decisions. We look forward to this working relationship and seeing where it can lead from launch.”
Debby Penton, Director at EML Wildfire, added: “Consumers are becoming much more savvy when purchasing technology, often checking with a variety of sources before parting with their hard-earned cash. Online reviews, social proof and endorsement from friends are hugely influential in these buying decisions, and it’s on these foundations that we’ve built our campaign for Nutz, while looking to help the brand stand out from the crowd in terms of personality and brand experience.”
About EML Wildfire
EML Wildfire is an independent UK-based consumer technology and B2B PR agency with a track record of campaigns across the UK, Europe, the USA and Asia. Its expertise covers the enterprise, communications, consumer electronics, design services, cleantech, digital and semiconductor technology sectors.
The agency combines traditional media relations with social media skills and marketing expertise, offering results-driven, measurable PR programmes that build market authority, engage target audiences and create sales opportunities across multiple channels.
Launched in 2012 Nutz was born from the principles of innovation and design, with one main aim: bring listening to music back to what it should be – fashionable, affordable and enjoyable.
The Nutz range includes both over-ear and in-ear products, in a range of colours to suit any style. With a focus on affordability the team has worked hard to create a product range at price points accessible to all, without sacrificing audio performance.