Skip to Main Content

News & Views

News and views from the Wildfire team

4th August 2020

LMG out to shake up the smart building market with Wildfire

LMG, a building technology services provider, has appointed Wildfire to lead an integrated content and B2B influencer campaign targeting key ‘smart building’ stakeholders in the property development, construction

Read more
Paula Fifield Profile Image
Written by
Paula Fifield
29th July 2020

Together apart: Learnings from managing an event in the age of social distancing

Recently, I experienced something that I’m sure many in my industry have experienced over the last few months. That being an event I’d poured blood,

Read more
Charlie O'Toole Profile Image
Written by
Charlie O'Toole
23rd July 2020

Are we ready for the new world of work?

There have been a number of stories hitting the headlines this week about companies making radical changes in the workplace, particularly around how and where

Read more
Kiran Saini Profile Image
Written by
Kiran Saini
15th July 2020

Can AI really pass the Turing test?

In an essay published in the 1950s, the mathematician and computer pioneer Alan Turing proposed the Turing test. It has become one of the most

Read more
Alex Warren Profile Image
Written by
Alex Warren
13th July 2020

Time: the best gift you can give someone at work?

Back in those halcyon days before Covid-19, working from home (WFH) was considered the panacea to productivity. Cut the commute, avoid office distractions, wear what

Read more
Debby Penton Profile Image
Written by
Debby Penton
10th July 2020

Bizarre social distancing solutions that will (hopefully) never catch on…

Social distancing measures have been the cornerstone of the global effort to fight COVID-19 and, thankfully, most people have stuck to government guidelines. But as

Read more
Rachel Nulty Profile Image
Written by
Rachel Nulty
18th June 2020

Smart home devices that can kill bacteria and stop the spread of COVID-19

It’s June, and just like the rest of us I’m sure you’re suffering from acute “COVID fatigue”. But whether we stay home or venture back

Read more
Shaan Sidhu Profile Image
Written by
Shaan Sidhu
10th June 2020

Will AI enable us to be more human post-COVID?

The one thing I’ve heard more than anything throughout COVID-19 (other than that dreaded and over-used phrase, ‘the new normal’) is that lockdown is somehow

Read more
Elaine Birch Profile Image
Written by
Elaine Birch
8th June 2020

The integral role of VR and AR in a coronavirus world

Virtual reality (VR) and augmented reality (AR) certainly aren’t anything new. Both consumers and businesses have been reaping the experiential benefits from VR and AR

Read more
Fiona Todd Profile Image
Written by
Fiona Todd
4th June 2020

Supporting small businesses during lockdown

Do you miss the barista at the coffee shop who always remembers your order? Your favourite trainers at your gym? Since lockdown, pubs, restaurants, gyms

Read more
Tiffany Tam Profile Image
Written by
Tiffany Tam
29th May 2020

Beware the resting Zoom face

Given the amount of time we’re spending on video calls right now, you’d have thought we’d have nailed how to look our best. If you’re

Read more
Debby Penton Profile Image
Written by
Debby Penton
29th May 2020

What makes a good story?

While I’ve never worked a day in my life as a journalist, I did train and qualify as a journalist. During my training, I did

Read more
Sanjay Dove Profile Image
Written by
Sanjay Dove