“Pizza Hut’s UK business is set to throw aside more than 35 years of history today by changing its name to Pasta Hut. In spite of a Â£17m investment updating many of its restaurants only this year, the group will spend a further Â£100m over the next six years to revamp its more than 700-strong UK chain, extend the number of outlets and launch a new, expanded menu.”
But it just doesn’t seem quite right! Pizza Hut is a globally recognised brand – why change that!
Go to www.pastahut.com and it all becomes even more strange, as the site asks visitors “Do you think we should change our name?”. Seems a bit odd when the announcement has already been made. Even more surprising given that the vote is currently 70-30 against!
Bold rebranding exercise or an even bolder PR and marketing campaign to give the brand a new health conscious edge?
The Times wins the prize:
“To reinforce the point, 30 branches are to be renamed (temporarily) Pasta Hut.”