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News & Views

News and views from the Wildfire team

13th September 2019

Topshop to a top flop – established retailers need to embrace the future or be left behind

I recall the fashion of my very early teenage years being dictated by the trends I saw appearing at Topshop and Topman, and the necessity

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Shaan Sidhu Profile Image
Written by
Shaan Sidhu
11th September 2019

The future of fashion: how technology is reshaping the industry

Many will be flocking to the UK capital this week – all in the name of fashion. London Fashion Week is making a return on

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Kiran Saini Profile Image
Written by
Kiran Saini
6th September 2019

How Instagram is shaking up influencer marketing

Last month, social media giant Instagram announced it would be trialling the removal of ‘likes’ on posts across several countries in a bid to remove

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Fiona Todd Profile Image
Written by
Fiona Todd
3rd September 2019

Pet tech — what’s the latest?

IFA 2019 is just around the corner, and we’ve spent the last few weeks organising meetings, drafting briefing documents and trying not to drown in

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Julia Portelly Profile Image
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Julia Portelly
27th August 2019

The striking truth: video games do not make you violent

When I was nine, I was lucky enough to borrow Grand Theft Auto: III from an extended cousin without my usually eagle-eyed mother noticing the

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Ben Musgrove Profile Image
Written by
Ben Musgrove
20th August 2019

Podcasts — all talk and no action

There are three common questions associated with podcasts. Do they engage with audiences like they supposedly do, do they provide an alternative platform that works

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Robyn Wilson Profile Image
Written by
Robyn Wilson
16th August 2019

How Spotify is using machine learning to offer you music you’ll love

Technology has long been a part of the music industry. When multi-track recording came into force in the 1950s, it was the musical equivalent of

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Charlie O'Toole Profile Image
Written by
Charlie O'Toole
13th August 2019

The two recent big things in streaming and why they matter

Two big things in streaming happened on Friday 2nd August. First, after years of stubbornness, my favourite enigmatic prog-rock band Tool finally joined the world

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Mark Mukasa Profile Image
Written by
Mark Mukasa
Streaming services will allow for remote servers to take the load of graphical processing. What does this mean for the everyday consumer?
30th July 2019

Where will new streaming capabilities take the gaming industry?

Netflix, Amazon Prime, Now TV — film and television streaming services have now become a staple part of our homes, with figures from Statista showing

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Tom Ghirardi Profile Image
Written by
Tom Ghirardi
25th July 2019

Beat the heat: tech to help you keep your cool

With temperatures in the UK set to skyrocket today, many Brits will be worrying about how to stay comfortable and safe in the hot weather.

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Samantha Browning Profile Image
Written by
Samantha Browning