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News & Views

Archive for: July 2010

29th July 2010

Social Media doesn’t need to be complicated to work

To the uninitiated, managing a public space to share information, engage with customers and increase brand recognition could sound incredibly complicated - or even worse, expensive!

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Lori Foster Profile Image
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Lori Foster
27th July 2010

The three segments of social media influencer

Those of you that have read Forrester’s book Groundswell will recognise the process of splitting social media users into different segments depending on their activities.

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Danny Whatmough Profile Image
Written by
Danny Whatmough
26th July 2010

Another one bites the dust: Data Strategy

The woes for of the trade publishing world continue today with Data Strategy the latest publication to bite the dust. The marketing title, edited by

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Danny Whatmough Profile Image
Written by
Danny Whatmough
26th July 2010

Inappropriate whine…

I saw something in a pub that really upset me over the weekend. This is what it was. Wine on a tap? Wine. On. A

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putsimply Profile Image
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putsimply