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News & Views

Archive for: April 2012

30th April 2012

Women are more social online than men

Research conducted by Nielsen has found that women are substantially more likely to engage with social media and produce their own online content than men.

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Joe McNamara Profile Image
Written by
Joe McNamara
24th April 2012

Google launches cloud storage system ‘Drive’

Internet giant Google announced the launch of a new consumer service today allowing users to store and access their documents from anywhere using cloud-based technology.

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Sam Golden Profile Image
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Sam Golden
24th April 2012

The democratisation of influence – an interview with Mark Schaefer

Last week I attended an event when Mark Schaefer, Adjunct Marketing Professor at Rutgers University, and author of a new book entitled Return On Influence was speaking. Influencer

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Harry Cole Profile Image
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Harry Cole
23rd April 2012

IOC launches dedicated social media platform for Olympians

The IOC has produced an infographic outlining the effect social media is likely to have on the coverage of the London 2012 Olympics this summer.

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Joe McNamara Profile Image
Written by
Joe McNamara