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News & Views

Archive for: November 2015

25th November 2015

The PR director of the future – answering the difficult questions

Brand communications functions are going through a period of rapid change. The traditional silos of advertising, marketing and PR are breaking down and are under

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Debby Penton Profile Image
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Debby Penton
25th November 2015

PR director of the future: Does PR play a strategic role in business?

In the next in our series of ‘PR director of the future’ blogs, we spoke to Rupert Baines, now CEO of UltraSoC, previously CMO at

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Debby Penton Profile Image
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Debby Penton
25th November 2015

PR director of the future: Is ‘PR’ still a valid description?

For our second ‘PR director of the future’ blog, we sought the opinion of Samuel Hall, corporate communications director and social strategist at Oracle. Having

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Debby Penton Profile Image
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Debby Penton
20th November 2015

Wildfire wins B2B PR agency of the year

Last night, Wildfire fought off stiff competition to be crowned B2B PR agency of the year at the prestigious B2B Marketing Awards.  To say we

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Paula Fifield Profile Image
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Paula Fifield