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Archive for: December 2017

21st December 2017

Reciprocity in PR: What do you expect?

My mother has favourite age-old sayings that she likes to repeat now and again. Things like, ‘mind the roads’, (I’m 40 years old for god’s

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Paula Fifield Profile Image
Written by
Paula Fifield
12th December 2017

Spread a little love: Lifelites

As Wildfire’s Marketing Director, this week I’ve had the seasonal task of arranging something festive to send to Wildfire’s much-loved client base in order to

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Paula Fifield Profile Image
Written by
Paula Fifield
7th December 2017

Demystifying purchasing decisions

Thanks to the lovely Adrian Wheeler, I was recently introduced to the concept of behavioural economics (BE) and the bundle of energy and enthusiasm that

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Paula Fifield Profile Image
Written by
Paula Fifield
5th December 2017

Why do we treat AR as an afterthought?

For many brands, effective technology analyst relations (AR) can be a powerful contributor to the success of marketing and PR initiatives, particularly given the huge

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Chris King Profile Image
Written by
Chris King