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News & Views

Archive for: April 2018

23rd April 2018

Why PR lost the social media age

Not many industries are truly prepared for radical change. But the PR sector did a spectacularly bad job when social media hit the mainstream 10

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Ben Smith Profile Image
Written by
Ben Smith
18th April 2018

What’s next in the post-social media age?

As we have outlined in our new report, Surviving the Post-Social Media Apocalypse, the apparent, and perhaps too easily assumed permanence of the social media

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Ben Smith Profile Image
Written by
Ben Smith
13th April 2018

Raising the alarm for the ‘post-social media age’

The Wildfire labs team is always looking ahead to the future of PR. As part of that initiative we’ve published a new report today, Surviving

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Ben Smith Profile Image
Written by
Ben Smith
11th April 2018

What B2B PR can learn from bloggers, vloggers and the BBC

Last night I attended the PRCA Broadcast Group’s latest talk on what the worlds of influencer marketing and traditional broadcast media can learn from one

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Alex Warren Profile Image
Written by
Alex Warren