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News & Views

News and views from the Wildfire team

12th June 2019

How do you like them Apples?

This year’s Worldwide Developers Conference saw Apple announce the long-anticipated death of iTunes. The company’s once most popular service will now be absorbed into three

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Isolda Hawkes-Tan Profile Image
Written by
Isolda Hawkes-Tan
5th June 2019

How a lifestyle change put the spring back in my PR career

Meet Beryl. Beryl is my three-month-old lamb. She lacks any kind of social skills and pretty much all intelligence and emotional range… but she’s absolutely

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Chris King Profile Image
Written by
Chris King
30th May 2019

Hinkley goes electric

There was a time when I would have sniffed at the thought of relinquishing petrol as the source of my personal propulsion. That’s changed now,

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Andrew Shephard Profile Image
Written by
Andrew Shephard
21st May 2019

Lead generation — prepare to get your freak on

Back in 2012, Wildfire took the decision to move away from corporate style email campaigns. Even though it was seven years ago, we knew that

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Paula Fifield Profile Image
Written by
Paula Fifield
17th May 2019

Busting the myths of working from home (well, maybe)

So today, Friday 17th May, is National Work from Home Day, an initiative that’s been run by not-for-profit Work Wise UK since 2006 to promote

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Louise Palmer Profile Image
Written by
Louise Palmer
10th May 2019

Never judge a book by its colour

You walk into a business function that consists of 100 people. Now, what if 99 of those people clearly find you likeable but one person

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Paula Fifield Profile Image
Written by
Paula Fifield
3rd May 2019

Wipe the tear…

After 21 years at Wildfire the time has come to hang up my laptop and iPhone and sail off into the sunrise of retirement in

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Juliet Philip Profile Image
Written by
Juliet Philip
11th April 2019

The future of gaming platforms: what does the industry have in store?

Gone are the days when video gaming was a mere pastime, the now multi-billion-dollar industry has become one of the fastest growing sectors in tech.

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William Brown Profile Image
Written by
William Brown
27th March 2019

Exploring the next frontier

This week TechRadar is celebrating its Space Week 2019, which got me thinking — what does the future really hold for us? As technology advances further,

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Tom Ghirardi Profile Image
Written by
Tom Ghirardi
15th March 2019

Virtual reality and gaming: it’s meant for more

Once thought of as a technology of the far distant future, we now live in a world where we can experience virtual reality (VR) from

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Sam McKenna Profile Image
Written by
Sam McKenna
13th March 2019

Unscrambling the brain: the science behind communication

Strong communication is a key part of every PR campaign. Suzanne Ellis, director at reputation management consultancy Lansons was a speaker at last month’s PROI

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Anna Ouseley-Giraldo Profile Image
Written by
Anna Ouseley-Giraldo
4th March 2019

Three timeless lessons in creativity from #ContagiousLive

Last week I headed down to Contagious’ latest shindig to see the old-school adman legend, Dave Trott talk about why modern advertising sucks and where

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Alex Warren Profile Image
Written by
Alex Warren