Launching a new product is likely to involve putting the shiny bit of technology you’re launching into the hands of specialist reviewers. It’s worth the effort too.
EML Wildfire research has shown that expert product reviews heavily influence tech and gadget purchasing decisions; with 44% of consumers reading online reviews and 10% reading reviews in specialist magazines before putting their hands in their pocket.
However, running a successful reviews programme involves much more than sending products to the first person who asks for one. It’s a fine art that requires strategic planning and thorough preparation. So, without further ado, here are our top tips.