Building a technology brand
No matter the potential of their tech, new start-ups always struggle with the challenge of user adoption. Convincing customers to trial your product — or better still, invest in its future — can feel like an impossible task.
Those few disruptive companies that have broken through have done so on the basis of word of mouth and influencer advocacy. But how can you build these endorsements when your product is yet to make it as a recognisable brand?
We’ve helped hundreds of new technologies along this journey, providing everything from audience education, to influencer engagement. By building buzz around your tech, our creative PR campaigns can help you take the leap from fledgling technology to trusted brand.