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Breakthrough technologies

Tech PR for disruptive start-ups

Building a technology brand

No matter the potential of their tech, new start-ups always struggle with the challenge of user adoption. Convincing customers to trial your product — or better still, invest in its future — can feel like an impossible task. 

Those few disruptive companies that have broken through have done so on the basis of word of mouth and influencer advocacy. But how can you build these endorsements when your product is yet to make it as a recognisable brand?

We’ve helped hundreds of new technologies along this journey, providing everything from audience education, to influencer engagement. By building buzz around your tech, our creative PR campaigns can help you take the leap from fledgling technology to trusted brand.

Working with Wildfire has been an immense pleasure; the results have been remarkable.

Urska Srsen, Co-founder and CCO

Wearable wellbeing

Bellabeat creates innovative wearable tech that helps women track and manage their overall health and wellbeing.

Our media and influencer engagement approach created media buzz around the new brand, directly supporting online sales and helping to build retailer relationships. Through a comprehensive reviews programme, we built brand credibility through aspirational fitness and fashion Instagrammers. This was supported with 23 reviews of Bellabeat in lifestyle magazines and the national press.

Read the case study