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B2C influencer relations

From bloggers to the next big YouTube star, influencer relations get people talking

Influencer relations for technology brands

While nothing beats a five-star review in a top tech publication (and we’ve got product reviews down to a fine art), consumer tech PR goes way beyond just dealing with journalists.

If you want to grab the attention of new audiences, you’ve got to be seen where they hang out and be endorsed by the people they follow.

Social proof is a powerful thing, and those brands being talked about will always be the first choice for consumers. Our targeted influencer relations programmes give your consumer campaign that edge. Whether it’s Instagrammers, bloggers or the latest YouTube star, influencers can shape your audiences’ perceptions and build love for your brand.

Want to know more? Check out our Blue case study below.

Making noise with music influencers

Blue’s brand is highly respected among music professionals but had little traction with mainstream consumers. Our job was to give Blue mass appeal, making the company’s headphones and microphones the next big thing in music tech.

Read the case study