The churn rate of digital content can be a challenge for companies looking for lasting exposure. News coverage in the physical world can mean days or weeks of prime placement but online this can mean just minutes. A paid approach to promotion can be the answer, not just to combat the news cycle but also to amplify content that matters. Search engines, social media channels and popular websites have platforms that will enable you to pay for placement of your content to ensure your stories and messages can gain the exposure they need to be effective. Wildfire has a team of experts that know precisely where, when and what to spend in order to achieve the visibility you require.