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Building brand equity with mainstream consumer media

Making noise with music influencers

Blue is a highly respected brand among music professionals, known for its quality headphone and microphone products, but had little equity with mainstream consumers. Our job was to give Blue mass appeal.

Through an annual influencer relations programme, incorporating exclusive hands-on product previews, vlogger engagement, seasonal news-jacking and ambassador recruitment, we positioned Blue as a highly desirable lifestyle brand for music fans.

The Results


of positive consumer media coverage


opportunities to see


in-depth product reviews