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BlueVenn

Bringing the mythical beasts of marketing to life

A marketing monster

The martech space is overflowing with boring whitepapers and jargon-packed “thought leadership”. Working with customer data platform BlueVenn, Wildfire created a content marketing campaign that grabbed the attention of busy CMOs.

Taking inspiration from the company’s mascot — the BlueVenn Beast — Wildfire hired a children’s illustrator to create a custom storybook, telling the tale of George the marketer as he slayed the “mythical beasts” of marketing.

The content campaign was supported with Beast toys, puzzles and journalist giveaways, and helped drive record leads when launched at London’s Technology for Marketing event.