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Future Facilities

Achieve global recognition by bringing thermal simulation to life

Bringing simulation to life

Future Facilities offers a complex engineering tool, 6SigmaET, that simulates heat flow inside electronics products. Tasked with launching a new VR-ready version of the thermal simulation software, we delivered a campaign that took Future Facilities from an industry underdog to a market-leading brand.

Our cryptic ‘underground’ pre-launch event gave electronics and engineering journalists a sneak-peak, while a digital roundtable brought together brands including Facebook and HP to discuss thermal simulation needs. An ongoing programme of trade roadshows and industry thought leadership drove post-launch momentum, culminating in 6SigmaET being named ‘Design Product of the Year’ by Electronics Weekly magazine.

As soon as we engaged with Wildfire we were impressed with the team’s market knowledge and technical understanding.

Tom Gregory, Product Marketing Manager

The Results

24

pieces of industry-specific, tier one media coverage

16%

increase in share of voice against key competitors

1

award win for Design Product of the Year