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Reaching new IT audiences with a content-rich campaign

The bell tolls for Windows 7

Breaking into the software-delivery market, enterprise infrastructure company Kollective needed to make a splash outside of its traditional niche media. Jumping on the back of the upcoming end of support for Windows 7, we created a compelling news hook that would appeal to mainstream tech journalists and position Kollective as an expert in its new field.

Running research with 250 IT leaders, we developed unique insights into just how ill-prepared businesses were for the migration away from Windows 7. Launched alongside an online ‘doomsday clock’, an interactive calculator and new industry report, our campaign raised awareness for Kollective, educated businesses on the upcoming threat and delivered tier one coverage throughout the technology press.

Wildfire’s strategic, content-led approach proved instrumental in delivering measurable results for Kollective.

Ariana Sexton, Marketing Director

The Results


pieces of tier one media coverage


hits on the campaign landing page


sales leads secured