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William Hill

Building an employer brand that attracts the best developer talent

Building an employer brand

William Hill has more high street sites than McDonalds, but the future of the business hinges on technology. Yet William Hill’s progressive online technology development was largely going unnoticed — hampering its ability to hire the best developer talent.

Our employer brand campaign ensured that William Hill could tell its tech innovation story. We threw open the doors of the WHLabs innovation hub (VR racing and all), hosted VIP events at Wembley, Cheltenham and the Word Darts Championships, and secured a place in the TechCrunch Disrupt Hackathon. In a matter of months, we changed perceptions of William Hill with developers and influencers, and embedded the brand firmly in the Shoreditch tech scene.

In a short space of time, Wildfire helped to put William Hill firmly on the map in the minds of technology influencers.

Lisa Ravenscroft, Head of Brand Strategy

The Results


pieces of tier one coverage


developers directly engaged


recruitment leads