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XMOS

Launching the “artificial intelligence of things”

Unlocking a $3 trillion global market

Identifying a big opportunity to unlock a lucrative $3 trillion “artificial intelligence of things” (AIoT) market, fabless semiconductor company XMOS tasked us with unveiling its new crossover processor xcore.ai to the global market.

A global product launch, thought leadership programme and research-led report gave us the ammunition we needed to engage worldwide media, drive awareness among electronics engineers and position XMOS as leading experts in edge AI processing.

The Results

252%

increase in tier-one coverage

2nd

for media share of voice, up from 9th

400+

engineers signed up to xcore.ai